On a romantic getaway, pushy in-laws are the last thing you want to think about in bed. But a new campaign in Denmark might have couples thanking their moms while they do the deed.
A new ad by Danish travel agency Spies Rejser tells mothers to encourage their kids to make grandchildren by sending them on sunny, active vacations.
The ad is a follow-up to the viral campaign “Do It for Denmark,” which told people to take more romantic holidays to address the country’s falling birth rate.
For outsiders, the racy new ad is good for a laugh. But in Denmark, it responds to a real problem.
Fewer young people means fewer workers to support the aging population, a problem seen across the board in the EU.