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40% of the phones Apple has ever sold were sold in 2012

AP/Paul Sakuma
Tim Cook kind of can’t believe that Wall Street isn’t as upbeat about Apple as he is.
By Christopher Mims
Published Last updated This article is more than 2 years old.

Speaking at the Goldman Sachs annual Technology and Internet Conference, Apple CEO Tim Cook reiterated a number of impressive figures about the recent growth of his company. Among them, the explosive growth of both Apple’s revenue and the number of iPhones the company has sold.

  • Apple has sold 500 million iPhones since the phone’s launch through the end of 2012
  • 40% of those phones (200 million) were sold in 2012 alone

Cook also argued that Apple has plenty of room for growth. “iPhone is really only available to about 50% of subscribers in the world, so there’s tons of opportunity to continue expanding that as well,” said Cook. Globally, he noted, the market for smartphones was 700 million 2012, and that’s projected to double to 1.4 billion in four years. “On a longer term basis I believe all phones will be smartphones… it may be one of the best markets of all time,” said Cook.

The Wall Street Journal is also running a more-or-less live transcript.

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