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Pornhub blames the release of a video game for its drop in traffic

Todd Howard of Bethesda Game Studios introduces the "Fallout 4" video game during game publisher Microsoft's Xbox media briefing before the opening day of the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 15, 2015.
Reuters/Lucy Nicholson
Drop everything.
  • Marc Bain
By Marc Bain

Fashion reporter

Published This article is more than 2 years old.

As if to confirm suspicions that the audience for video games and that for pornography overlap quite a bit, a popular adult video site is blaming the release of a new game for a dip in its traffic.

Pornhub, in a post on its Insights page, said that Fallout 4 was responsible for a 10% drop in the traffic among gamers in the hours after its launch on Nov. 10. The site has about 60 million daily visitors who are interested in gaming, according to its analysis of Google “affinity” data, which uses searches to determine a person’s overall interests.

The post-apocalyptic role-playing game has been one of the most anticipated releases of the year, to the point that some eager fans were preparing to take the day off of work to spend the day playing it. Evidently it drew attention away from other activities as well.

“We can’t say we’re too surprised with what happened to our traffic during peak gaming hours,” Corey Price, vice president of Pornhub, told GamesBeat. He added that they couldn’t blame anyone for taking time off from Pornhub—they’re huge fans of the game, too.

Bethesda, the company that makes the Fallout series, reported that it shipped 12 million copies of the game on launch day, bringing in about $750 million and making it one of the biggest game releases ever.

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