The Barbie doll of ‘Selma’ director Ava DuVernay is already sold out

Selma director Ava DuVernay has been immortalized as a Barbie doll, and now you can bring her plastic likeness home for the holidays for $65.

Well, you could have. The doll sold out in a matter of minutes, much to the dismay of fans who queued up online and still missed out.

The special edition doll went on sale to the public at 10 am PST today (Dec. 7) on Amazon and through Barbie’s microsite, thebarbiecollection.com, the Mattel-owned brand announced on Twitter.

The doll wasn’t searchable or promoted on Barbie’s website. Within 20 minutes, tweets that it sold out began rolling in.

Mattel unveiled the DuVernay doll back in April at Variety magazine’s Power of Women luncheon where the Golden Globe-nominated director was deemed a “Barbie Shero,” or female hero. She was honored alongside five other women, including actresses Emmy Rossum and Kristin Chenoweth, who also had one-of-a-kind dolls created in their likenesses.

Barbie did not immediately announce plans to put the dolls on sale to the public. However, DuVernay’s doll in particular seemed to strike a chord with consumers who lauded its creation on social media with the hashtag #AvaBarbie.

DuVernay said on Twitter that proceeds from the sales would support the charities ColorofChange.org and Witness, which advocate for civil and human rights.

The company did not say how many dolls would be released. And Mattel did not immediately respond to Quartz’s request for comment.

Recently, Barbie has worked to make its collection more diverse and inclusive, amid criticism that its dolls promote unattainable body types. Barbie’s new Fashionistas line, which began rolling out this summer, featured eight skin tones, 14 facial structures, 22 hairstyles, 23 hair colors, and 18 eye colors.

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