For the first time, you can take an Uber to the Super Bowl

Need a ride to the big game?
Need a ride to the big game?
Image: Reuters/Kai Pfaffenbach
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This post has been updated.

If you’re one of the 68,000 football fans making the pilgrimage to Super Bowl 50 next month, you may be happy to hear you can take an Uber to the game.

In recent years, Uber and other ride-sharing services have been locked out of Super Bowl stadiums because of traffic restrictions and other rules set up by each host city.

But this year’s game is being held in the Bay Area—Uber’s hometown. The Super Bowl will be played at Levi’s Stadium in Santa Clara, California, about an hour from Uber’s San Francisco headquarters.

Uber is also providing at least $250,000 to $500,000 in cash and services to sponsor the Super Bowl Host Committee, responsible for all logistics on game day, including transportation, the committee told Quartz. 

As such, the Uber will have its own pickup and drop-off zones at the stadium, the company told Quartz. It will be the first ride-sharing service allowed to access a Super Bowl stadium on game day. “It is a great way for us to celebrate our home city,” Laura Zapata, an Uber spokesperson said.

Due to Uber’s exclusive deal, Lyft and other ride-sharing services won’t be allowed into the game.

That leaves fans with a handful of routes to the stadium on game day: Uber, taxi, public transportation, private vehicle, or a $55 express bus called the Fan Express that will shuttle ticketholders to and from the stadium from the Bay Area.

Update (Jan. 20, 2016, 7:40am): An earlier version of this story said taxis would not be allowed in the game.