INDONESIA

Amazon just joined the $100 billion club

Obsession
How We Buy
Obsession
How We Buy

Earlier this week, Amazon reported making $107 billion in annual revenue in 2015, breaking through the $100 billion barrier for the first time in its history.

That places the e-commerce giant in an elite club of brick-and-mortar retailers, all of whom are competing for consumers drawn to the Amazonian way of life.

“Twenty years ago, I was driving the packages to the post office myself and hoping we might one day afford a forklift,” Bezos said in a company statement. “This year, we pass $100 billion in annual sales and serve 300 million customers. And still, measured by the dynamism we see everywhere in the marketplace…it feels every bit like Day 1.”

Amazon’s annual revenue still pales in comparison to Walmart, which posted sales of more than $473 billion in 2014. (The Bentonville behemoth has yet to cough up its final numbers for 2015.)

But by some measures, Amazon is actually outpacing Walmart by hitting the $100 billion mark 22 years after its founding.

After it was founded in 1962, Walmart took some 35 years to reach $100 billion in nominal sales in 1997.

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