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Threat of severe weather is now being used to sell Land Rovers

By Christopher Mims
United KingdomPublished This article is more than 2 years old.

The lesson of this advertisement is pretty clear: When other people are worried about severe weather, those who can afford an SUV designed to survive the world’s harshest environments will prosper. A  recent study from Cardiff University found that 85% of those surveyed in the UK were worried about climate change, and now advertisers have figured out how to capitalize on that neurosis.

Notice how the ad refers to “severe weather,” a term more associated with climate change, rather than just, say, a snow storm. Land Rover—the ultimate armor against our new climate normal.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

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