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Watch: The biggest day in American sports is also the biggest day for movie trailers

marvel captain america civil war
Marvel Entertainment/YouTube screenshot
Lots and lots of sequels!
  • Adam Epstein
By Adam Epstein

Entertainment reporter

Published Last updated This article is more than 2 years old.

Over 75% of Americans apparently watch the Super Bowl just for the ads, and about a dozen of those ads each year are for films. The cost and time limit of Super Bowl ads prevents film studios from airing full-blown, two-minute theatrical trailers—but there’s a lot you can squeeze into a 30-second or one-minute TV spot. When you have the chance to promote your movie in front of hundreds of millions of eyeballs, you take it.

To that end, several major upcoming movies debuted trailers during the “Big Game” last night (Feb. 7). Nearly all of them were for big-budget action films, like Captain America: Civil War and Jason Bourne. It’s only fitting that film studios show off their biggest movies of the year on the biggest night of TV-watching in the United States.

Here are the movie trailers that you may have missed last night while you were devouring wings, basking in the glory of Beyoncé, or marveling at how good the Denver Broncos’ defense was:

Captain America: Civil War

(May 6)

The third Captain America movie and the thirteenth in Marvel’s Cinematic Universe will be the first to feature Black Panther on the big screen.

Jason Bourne 

(July 29)

Matt Damon reprises his role as the titular CIA-trained amnesiac operative in the fifth Bourne movie, looking more buff than ever.

X-Men: Apocalypse 

(May 27)

Oscar Isaac sheds his Resistance X-Wing helmet for the armor of Apocalypse, a very powerful and very blue mutant villain.

10 Cloverfield Lane

(March 11)

This may or may not be a sequel to the J.J. Abrams-produced monster movie from 2008.


(Feb. 12)

Yet another Marvel superhero—except this one is R-rated, irreverent, and achingly sarcastic.

Independence Day: Resurgence

(June 24)

The sequel to the 1996 alien invasion movie loses Will Smith, adds a Hemsworth brother, and figures to have just as many Jeff Goldblum one-liners.

Teenage Mutant Ninja Turtles 2 

(June 3)

Turtle power!

The Jungle Book 

(April 15)

Disney’s The Jungle Book will be the first of two adaptations of Rudyard Kipling’s book—Warner Brothers will be releasing one of its own in 2017.

The Secret Life of Pets 

(July 8)

Max, a terrier voiced by comedian Louis C.K., shows us the shenanigans our pets get up to when we leave them home alone.

Alice Through the Looking Glass 

(May 27)

Just in case we needed another sequel, Disney brings us the second installment in the live-action Alice in Wonderland series.

Gods of Egypt 

(Feb. 26)

It might not be a sequel, but it is a movie about the Egyptian Gods, played, to the dismay of many, by almost entirely white actors.

Batman v. Superman 

(March 25)

In lieu of traditional trailers, Warner Bros. partnered with Turkish Airlines to bring us these tourism ads for the two biggest cities in comics—Gotham and Metropolis.

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