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MALE PULCHRITUDE

Men buying beauty products immune to adverts; prefer “advice” from sales clerks

This article is more than 2 years old.


A link from Euromonitor

Men’s toiletry sales are catching up to shaving product sales; Brazil is projected to overtake the US to become the leading market for men’s grooming products by 2015; men prefer “straightforward advice” rather than being susceptible to advertising; and Asia will dominate the market, with skin whitening products likely to rise in demand.

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