Dads are really the unsung heroes of the world. But who are they? What do they like? What don’t they know about meat and bowling?
A new, satirical print magazine provides answers. Introducing: Dad Magazine. It’s for dads, by dads.
Writers Jaya Saxena and Matt Lubchansky have turned a three-year-long joke about dad jokes into a real joke magazine.
They first debuted the concept on the feminist humor site The Toast in 2013—the series ran more or less monthly as covers for a fake magazine for dads. They advertised articles like “White socks with dress shoes: Come on, nobody will notice,” and “You voted! 2013’s artist of the year is: oh, Steely Dan again.”
Now they’ve produced a physical volume, published by Quirk Books, that features real fake articles. ”Everyone has someone in their life who wears sweaters and makes bad puns. This is in honor of that person,” Saxena and Lubchansky say in a press release. See excerpts below: