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PRACTICE WHAT YOU PREACH

These Twitter directors almost never tweet

Debra Lee, chairman and CEO of BET, speaks on stage at the BET Awards at the Nokia Theatre on Sunday, June 29, 2014, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Photo by Chris Pizzello/Invision/AP
A breath of fresh air.
By Alice Truong

Deputy editor

This article is more than 2 years old.

Twitter has a new board member and—surprise—she actually tweets.

Debra Lee, chairman and CEO of Black Entertainment Television (BET), was named to the Twitter board of directors today (May 16). As a successful minority businesswoman, her hire squares with CEO Jack Dorsey’s announcement in April that more diversity would be coming to the company’s board.

But Twitter has also come under fire in the past for appointing directors with a limited history of activity on the social network. When former Pearson CEO Marjorie Scardino joined the board in December 2013, she had tweeted just once. (She’s tweeted 21 times since then). The disconnect between the company’s product and its leadership has gained added attention as the social network attempts to turn itself around.

Fortunately, Lee is already among the board’s most frequent tweeters.

Overall, it’s the newest additions to the board who have tweeted the most. Entrepreneur Martha Lane Fox, a director who joined in April with PepsiCo chief financial officer Hugh Johnston, has tweeted close to 18,000 times, second only to Dorsey. Lee follows Ev Williams with nearly 8,000 tweets.

Here’s how the rest of the board stacks up:

The figures above were current as of publishing time. (Note: Peter Chernin and Peter Currie will step down from the board after Twitter’s annual meeting on May 25.)

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