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Snapchat is selling an ice cube tray because ice is “ephemeral” like its messages

Reuters/Lucas Jackson
This billboard was also ephemeral.
  • Mike Murphy
By Mike Murphy

Technology editor

Published Last updated This article is more than 2 years old.

Snapchat, the messaging service where missives disappear within seconds or days, has started selling an ice cube tray on Amazon. According to the description on its product page, Snapchat sees ice cubes as kindred spirits, as they too disappear after a given amount of time.

Get your Mar-ghoul-rita glasses ready.

The page also outlines the following benefits of the $12.99 tray that produces tiny ghostly ice shapes:

Produces eight ghost-shaped ice cubes
Ice cubes are ephemeral – they disappear at warm temperatures
Great for cooling down Mar-ghoul-rita’s and Boo-jito’s
Made of flexible silicone material

The company currently sells an official trading card deck and backpack. Snapchat wasn’t immediately available to explain wether it was planning to offer more ghostly merchandise, or why it decided another ice cube tray was something the world needed. As many have reported, the company is trying to “grow up,” as it aims to make money off of its growing user base.

Perhaps home goods, rather than advertisements, are just what its users are after.

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