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BUMP IN THE ROAD

Tesla’s newest showroom is in a neighborhood with the same household income as the price of a Tesla

Reuters/Lucas Jackson
A Tesla vrooms in Brooklyn.
By Frida Garza
Published Last updated This article is more than 2 years old.

Tesla may be hip, but it’s not exactly affordable.

Earlier this year, the Palo Alto, California-based electric-car maker opened a showroom in Red Hook, Brooklyn, a logical move for a company looking to capitalize on New York City’s cool factor. But the new spot has one ironic characteristic: The median household income in its zip code is almost exactly the same as the price of a Tesla.

Red Hook’s zip code 11231 had a medium household income of $83,383 in 2014, according to data from the US Census Bureau (2014 is the latest year where data is available by zip code). The price of a Tesla Model X starts at $83,000. The Model S, which is also on display in the Brooklyn showroom, starts at $71,500.

A popular freight port in the 1800s, Red Hook is known for its industrial landscapes, but in recent years has seen slow but steady gentrification. Overall, 56 of the 80 US cities where Tesla currently has showrooms (table below) have median household incomes below the cost of a Model X.

Of course, cars are expensive, and buying one is always a big commitment. But Consumer Reports recommends a monthly car payment not exceed 36% of gross income. Which means the rest of us may have to settle for Tesla’s $35,000 mid-class sedan, the Model 3.

Eatonville, FL
26,406
Miami, FL
31,917
Cincinnati, OH
32,688
South Salt Lake City, UT
37,238
Dania Beach, FL
40,222
Pittsburgh, PA
41,074
Sarasota, FL
41,67
West Palm Beach, FL
41,792
Marietta, GA
42,688
Dallas, TX
43,003
Cathedral City, CA
43,128
Kansas City, MO
44,173
Jacksonville, FL
44,591
Houston, TX
45,46
Tampa, FL
45,709
Canoga Park, CA
46,187
Columbus, OH
46,481
Atlanta, GA
46,777
Chicago, IL
48,734
Las Vegas, NV
50,291
Los Angeles, CA
50,544
Palm Desert, CA
52,053
Fort Worth, TX
52,273
Seaside, CA
52,538
Indianapolis, IN
52,855
New York, NY
52,996
Raleigh, NC
53,475
University City, MO
53,667
Portland, OR
54,624
Boston, MA
56,902
Buena Park, CA
57,366
Honolulu, HI
57,946
Austin, TX
58,458
Santa Barbara, CA
62,34
Burbank, CA
65,398
Mashpee, MA
65,768
Lyndhurst, OH
66,352
Costa Mesa, CA
66,82
San Diego, CA
67,799
Pasadena, CA
70,873
Seattle, WA
70,975
Matthews, NC
71,361
Washington DC
71,648
Mt, Kisco, NY
71,727
King of Prussia, PA
72,942
Scottsdale, AZ
73,387
Annapolis, MD
75,32
Walnut Creek, CA
76,311
Skokie, IL
76,867
Decatur, GA
77,202
Boca Raton, FL
77,437
Rocklin, CA
79,274
White Plains, NY
81,743
Brea, CA
81,857
Santa Monica, CA
82,096
East Hampton, NY
82,431
Brooklyn, NY
83,383
Dedham, MA
85,558
San Jose, CA
87,21
Alpharetta, GA
87,837
Greenwich, CT
90,359
Burlingame, CA
90,89
Bellevue, WA
95,146
Waikele, HI
95,35
Eden Prairie, MN
95,697
Paramus, NJ
96,454
Manhasset, NY
97,5
Mission Viejo, CA
103,607
Sunnyvale, CA
104,681
Newport Beach, CA
106,801
Fremont, CA
106,921
Lone Tree, CO
110,694
Corte Madera, CA
113,279
Dublin, CA
114,699
Highland Park, IL
115,382
Vienna, VA
133,776
Brentwood, TN
138,395
Oak Brook, IL
148,173
Bethesda, MD
149,623
Palo Alto, CA
151,37
Devon, PA
151,691
McLean, VA
188,639
Short Hills, NJ
235,216

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