While the competition has created buzz on social media, it won’t necessarily translate into higher sales for a struggling McDonald’s Japan. The company reported an operating loss of ¥25 billion ($210 million) in 2015, which was more than triple its losses the year before. The company ended up closing 130 stores last year.

The loss followed an embarrassing food scandal, which involved its Chinese supplier, Shanghai Husi Foods, which had allegedly sold expired meat to its customers. A month after the meat scandal, another customer found a human tooth in a serving of fries. The company also wrestled with shortage of imported American spuds, which resulted in french fry rationing at its 3,100 Japanese outlets.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.