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The Economist’s Big Mac Index, with The Economist instead of a Big Mac

David Yanofsky
By David Yanofsky

Editor of code, visuals, and data

Do you love The Economist but hate the fast-food component to its marquee currency valuation measure? Quartz has you covered.

We couldn’t resist applying the magazine’s methodology for “The Big Mac Index” to The Economist itself, using its newsstand prices instead of McDonald’s famous two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun burger menu price. The method compares the price of an item in local currency, adjusted for purchasing power, with its price in US dollars as a way to gauge whether the currency is over- or under-valued against the dollar. The Economist uses the price of a Big Mac as its global standard; Quartz used the price of The Economist.

Consider this our own small effort to “take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.

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