Skip to navigationSkip to content

People are spending more time on Pokémon Go than Facebook

Pokemon Go players Ana Valentina Ojeda, right, and Jaeden Valdespino, second from right, check their smartphones as they look for Pokemon, Tuesday, July 12, 2016, at Bayfront Park in downtown Miami. The "Pokemon Go" craze has sent legions of players hiking around cities and battling with "pocket monsters" on their smartphones. (AP Photo/Alan Diaz)
AP Photo/Alan Diaz
Gotta catch ’em, gotta catch ’em.
By Alice Truong
Published Last updated This article is more than 2 years old.

Here’s more proof people are completely addicted to Pokémon Go: They’re spending more time playing the game than they are using Facebook.

On Monday (July 11), the average iPhone user in the US spent 33 minutes playing Pokémon Go, 11 minutes longer than they used Facebook, according to data from Sensor Tower.

Racking up 15 million downloads on iOS and Android so far, Pokémon Go has taken the world by storm since its release in the US, Australia, and New Zealand on July 6.

It soared to the top of the US App Store in four and a half hours, a record for gaming apps. It also became the fastest gaming title to become the top grossing iOS app (14 hours). Pokémon Go is technically a free game, but users who’ve been eager to get a leg up have collectively spent about $1.6 million a day on Pokéballs and other virtual goods since its launch.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.