MOCK UP BY EOD

Emails from a CEO who just has a few changes to the website

Date: May 14th, 2016 at 2:44:05 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: Website Changes

Hey guys,

Just looking at the website. I know I said I loved it yesterday, but looking at it now, I hate it. It feels too cluttered. Too many words.

@Design team—pls mock up what it would look like with fewer words.

-E

 

Date: May 14th, 2016 at 2:45:08 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: Website Changes

And fewer images.

-E

 

Date: May 14th, 2016 at 2:48:13 AM PST

From: Ed Pratt<ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: Website Changes

Hey guys,

The navigation is confusing. We should make it all one page like everybody else.

@Design team—make it all one page like everybody else.

-E

 

Date: May 14th, 2016 at 2:50:19 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: Website Changes

And add infinite scrolling. I never want to reach the end of the page. Ever.

 

Date: May 14th, 2016 at 2:51:02 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: Website Changes

Actually don’t.

-E

 

Date: May 14th, 2016 at 2:51:02 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: RE: Website Changes

What if the homepage was just a picture of a white wall? Think about it. People will be like “Where am I? What’s happening?” and isn’t that the whole point of having a site?

@Design team—white wall it.

-E

 

Date: May 14th, 2016 at 2:54:32 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: RE: RE: Website Changes

This “About Us” section is a fucking mess.

@Design team—white wall it.

 

Date: May 14th, 2016 at 2:57:21 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: RE: RE: RE: Website Changes

You know what? Scrap the words altogether. Words are cliché. You know who hated words? Hemingway.

-E

 

Date: May 14th, 2016 at 3:17:01 AM PST

From: Ed Pratt<ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: RE: RE: RE: RE: Website Changes

Hey,

So I’ve been looking over the site a little more and here are a few more changes:

-More words.

-More images.

-Separate pages for each section.

-Add an “About Us” page.

@Design team—pls mock that up and get it over to me by EOM (end of morning).

Thx

-E

 

Date: May 14th, 2016 at 3:20:12 AM PST

From: Ed Pratt <ed@dumply.com>

To: everyone@dumply.com

Subject: RE: RE: RE: RE: RE: RE: RE: RE: RE: Website Changes

Hey guys,

Just took another look at the website. Looks great.

Thanks,

-E

This post originally appeared at Medium.

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