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Supermodel Miranda Kerr announced her engagement to Snapchat’s founder—on Instagram

AP Photo/Andrew Harnik
Well, this is kind of awkward.
Published This article is more than 2 years old.

Wedding bells are in the future for Snapchat cofounder and CEO Evan Spiegel and his supermodel girlfriend Miranda Kerr.

And hopefully all is still well with the couple after how today’s news was broken: Kerr announced their engagement on Instagram, the photo-sharing app owned by Facebook and a big Snapchat rival.

It’s perhaps a little more ironic given Snapchat’s history with Facebook—Spiegel spurned a $3 billion, all-cash acquisition offer from Mark Zuckerberg’s company in 2013. Since then, Snapchat has become a bigger challenger to Facebook. The company says it has 150 million users who are watching 10 billion videos and spending almost a half an hour each day on the app.

In Kerr’s defense, her Instagram announcement featured a Bitmoji, which is made by a company recently acquired by Snapchat.

And in further fairness, Spiegel’s app isn’t designed to let its users broadcast information to the general public. Privacy is a big part of the platform, and it’s hard for individual users to post photos to users other than those they who follow them. (Every user can watch Snapchat Discover content, provided by publishing partners like Vice and Mashable, and Snapchat Live Stories, which are curated by the company.)

Spiegel used to be an avid social media user, and had a prolific Twitter account. Then, in June 2015, Spiegel and Snapchat cofounder Bobby Murphy deleted all their tweets without explanation. Less than a year later, Bloomberg reported that Snapchat had passed Twitter in daily active users.

Spiegel, 26, and Kerr, 33, met in 2014. A source told US Weekly on June 15 that the couple was shopping for rings, and that they would have an ”extravagant wedding, in true Evan style.”

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