JUST HIS TYPE

Watch: Donald Trump really, really, really loved the teleprompter font at the RNC

Obsession
2016
Obsession
2016

Republican presidential candidate Donald Trump knows exactly how he likes his fonts.

At a production rehearsal for his big speech at the Republican National Convention on Thursday (July 21), the practiced showman was recorded fussing over the typeface on his teleprompter on CSPAN, spotted by Twitter user dontsave. “I like this font better than the thick one,” he said to the production crew, criticizing the default teleprompter letter style that resembles a distorted version of the font Avenir.

“There’s something really crisp,” Trump mused before reading the first words in the alternate typeface.

He practiced reading with the first words of the Gettysburg address, which is the standby placeholder text on the RNC’s teleprompters. “Four score and seven years ago…there’s something really clean about this font,” Trump said, sounding very much like an type-sophisticate art director. “I’ll be honest with you, I love the look of this!”

“It is a good font,” affirmed daughter Ivanka’s husband Jared Kushner glancing at mirror image teleprompter. Trump tried to sell his daughter on the same lettering style, but she had her own ideas. “I want mine bigger,” Ivanka said.

Based on the photo below, Melania Trump, however, appears to have used the same font style that Donald really, really, really loved, in that her much-criticized July 18 speech.

A teleprompter shows the speech being delivered by Melania Trump, wife of Republican U.S. presidential candidate Donald Trump, as she speaks during the Republican National Convention in Cleveland, Ohio, U.S., July 18, 2016.   REUTERS/Carlo Allegri  - RTSIMHV
Trump approved font. (Reuters/Carlo Allegri)
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