Skip to navigationSkip to content

Watch: Donald Trump really, really, really loved the teleprompter font at the RNC

Reuters/Aaron P. Bernstein and Rick Willing
Making teleprompter fonts great again.
  • Anne Quito
By Anne Quito

Design and architecture reporter

Published This article is more than 2 years old.

Republican presidential candidate Donald Trump knows exactly how he likes his fonts.

At a production rehearsal for his big speech at the Republican National Convention on Thursday (July 21), the practiced showman was recorded fussing over the typeface on his teleprompter on CSPAN, spotted by Twitter user dontsave. “I like this font better than the thick one,” he said to the production crew, criticizing the default teleprompter letter style that resembles a distorted version of the font Avenir.

“There’s something really crisp,” Trump mused before reading the first words in the alternate typeface.

He practiced reading with the first words of the Gettysburg address, which is the standby placeholder text on the RNC’s teleprompters. “Four score and seven years ago…there’s something really clean about this font,” Trump said, sounding very much like an type-sophisticate art director. “I’ll be honest with you, I love the look of this!”

“It is a good font,” affirmed daughter Ivanka’s husband Jared Kushner glancing at mirror image teleprompter. Trump tried to sell his daughter on the same lettering style, but she had her own ideas. “I want mine bigger,” Ivanka said.

Based on the photo below, Melania Trump, however, appears to have used the same font style that Donald really, really, really loved, in that her much-criticized July 18 speech.

Reuters/Carlo Allegri
Trump approved font.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.