IT TAKES WORK

Matchmaking site eHarmony has a younger, hotter business on the side: job placement

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eHarmony, the dating site that promises to find you a match through “29 dimensions of compatibility,” is finding there’s more to life than love.

The privately held company has launched a job site, Elevated Careers, using the same matching technology. It’s expected to make up 60% of the company’s revenue within three years, according to Reuters.

Another sign of big changes at the company: It’s reportedly replacing Neil Clark Warren, the genial, silver-haired pitchman on eHarmony’s ubiquitous commercials, as chief executive officer. TechCrunch reported the move without citing sources. We’ve reached out to the company for confirmation.

Warren, 81, helped found eHarmony in 2000. According to TechCrunch, he will stay on as chairman but is being succeeded as CEO by marketing vice president Grant Langston.

Elevated Careers launched in April and promises to help job seekers find positions at employers where they’re most compatible. It signed up two big companies, AT&T and American Airlines, for six-month trials and is hoping to have 10 to 20 employers on board, Reuters said. So far, the service is free for job seekers.

Career sites are big business—note LinkedIn’s planned sale to Microsoft for $26.2 billion—and it makes sense for eHarmony to look for other applications for its software, given the built-in limitations of its business model. eHarmony claims 4% of all US marriages, or 438 a day, are a result of its service, and in theory, when the matching works, there are no repeat customers.

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