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Map by Euromonitor, from the report “The Mobile Wallet”
FEATURE PHONES 4 EVER

Reminder: three-quarters of the world won’t see those lovely apps you’re building

Only 27% of the phones on earth are smartphones. That’s why Facebook, for example, is dominating emerging markets by catering to users of so-called “feature phones.”

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

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