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FEATURE PHONES 4 EVER

Reminder: three-quarters of the world won’t see those lovely apps you’re building

Map by Euromonitor, from the report “The Mobile Wallet”

From our Obsession

By Christopher Mims

Published September 25, 2012This article is more than 2 years old.

Only 27% of the phones on earth are smartphones. That’s why Facebook, for example, is dominating emerging markets by catering to users of so-called “feature phones.”