Skip to navigationSkip to content

Reminder: three-quarters of the world won’t see those lovely apps you’re building

Map by Euromonitor, from the report “The Mobile Wallet”
Published This article is more than 2 years old.

Only 27% of the phones on earth are smartphones. That’s why Facebook, for example, is dominating emerging markets by catering to users of so-called “feature phones.”

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.