Skip to navigationSkip to content

O’zapft is! Recession may be looming, but beer is booming

By Stephanie Gruner Buckley
Published Last updated This article is more than 2 years old.

And now for a little light reading: UniCredit, in a recent Economic Flash analyst report, details beer consumption, sales, and demand in light of Oktoberfest, which gets underway this Saturday. Sales of beer have boomed for the past four years, and should boom some more. “The prospects of glittering sales this year are also excellent,” says the report’s author, Alexander Koch. There are price index charts on barley and wheat. And also on transport, beer, and chicken. (Transportation and beer prices have outpaced the price of chicken, in case you were curious). And plenty of useful facts about breweries, inflation risks, and visitor turnout. Cheers to Koch for injecting a little levity in an otherwise gloomy economic news week.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.