“Hey!” “Beautiful.” “I feel fabulous.” These were the slogans emblazoned on t-shirts for girls in a branch of Tesco in Swindon, England. On the boys’ shirts were the phrases “hero,” “think outside the box,” and “desert adventure awaits.”
Eight-year-old Daisy Edmonds took it upon herself to point out just how absurd gender-specific clothes for children can be in this video, which has been viewed over a million times on Facebook. Filmed by her mother and asked what she thinks about the options on offer, Daisy deftly summarizes the problem:
It’s unfair because everyone thinks girls should just be pretty and boys should just be adventurous… I think that’s wrong because why should boys and girls clothes even be separated, because we’re just as good as each other.
Daisy was also far from impressed by the “Hey!” on one of the girls’ t-shirts. “What part of ‘Hey!’ is great? I just don’t get it.” Hard to argue with that.
Daisy concludes her valiant campaign by re-arranging the t-shirts. “I think the girls ought to be heroes, so I’m going to put them in the girls’ section,” she says with a mischievous smile.
Watch Daisy’s impassioned polemic below. We have reached out to Tesco for comment.