Rumors have swirled for weeks that Disney, Google, and Salesforce were exploring bids to acquire Twitter.
Today, the Financial Times reported that Salesforce—the last major party supposedly interested in buying the media darling—has walked away from any potential deal. Since that news broke, Twitter stock is down 6%.
Salesforce CEO Marc Benioff called Twitter “not the right fit,” in an interview with FT.
Twitter’s stock has swung with each major acquisition rumor for nearly all of 2016, but this is the largest downturn it’s seen all year—more than a 32 percent loss in the last 9 days.