OH YOU NASTY BOYS

The real winner of the debate is Janet Jackson—her 1986 hit “Nasty” is blowing up after Trump’s jibes

Obsession
2016
Obsession
2016

Donald Trump capped off his performance at the final US presidential debate yesterday by—bizarrely, apparently apropos of nothing—interrupting Hillary Clinton’s remarks on tax policy to call her a “nasty woman.”

The internet blowback was instantaneous. It included a flood of Twitter snark, a “nasty woman” website redirecting to Clinton’s campaign site, and dozens of quips bringing up “Nasty,” the 1986 hit song by Janet Jackson.

Streams of “Nasty” have actually spiked 250% on Spotify, a spokesperson told Quartz today.

It’s not unusual to see certain songs or artists explode on streaming services after some significant event they’re involved in—One Direction streams shot up almost 800% after singer Zayn Malik announced his departure, for instance, and Bob Dylan streams rose 512% following his surprise Nobel Prize win last week.

An artist’s death can also lead to a huge surge in his or her streams. But in this case, the boost came from the not-to-be-underestimated power of social media.

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