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Reuters/Stefan Warmth
“To build or not to build?”
BRICKS IN LONDON

Lego just opened its biggest store in the world—again

By Selina Cheng

Lego has been expanding like crazy recently, leaving its competitors in the toy market far behind. The Danish toymaker’s latest bid at world domination: a megastore in London which opened yesterday. The Leicester Square store replaces its Shanghai store, opened just six months ago, as its biggest in the world.

The store’s opening attracted an excited crowd of customers. They entered the store through a life-size London underground entrance built with LEGO bricks. Inside, customers were greeted by a LEGO Big Ben, an iconic red phone booth, a Royal Mail post box, and a train carrying Shakespeare, a Queen’s Guard, Robin Hood, and a terrified train conductor. The store’s decor is made up of over 1.7 million brick pieces, the company said in a statement.

(Reuters/Stefan Warmth)
LEGO
Brickadily Circus?
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
(Reuters/Stefan Warmth)
LEGO
LEGO
LEGO