At long last, Facebook is integrating video games into its mobile platforms.
Games will now be available through Facebook’s main app and its Messenger app, where users can access them from News Feed and within conversations, respectively. In both apps, the games will be instantly playable, not unlike a video, the company announced today (Nov. 29).
Five years later, it seems the technology is finally ready for primetime.
Facebook is calling the initiative “Instant Games,” adding to a lineup of media integrations that also includes Instant Articles, launched last year.
- PAC-MAN (BANDAI NAMCO Entertainment Inc.)
- Galaga (BANDAI NAMCO Entertainment Inc.)
- ARKANOID (TAITO CORPORATION)
- SPACE INVADERS (TAITO CORPORATION)
- TRACK & FIELD 100M (Konami Digital Entertainment Co., Ltd.)
- Words with Friends: Frenzy (Zynga)
- Shuffle Cats Mini (King)
- EverWing (Blackstorm)
- Hex (FRVR)
- Endless Lake (Spilgames)
- Templar 2048 (Vonvon)
- The Tribez: Puzzle Rush (Game Insight)
- 2020 Connect (Softgames)
- Puzzle Bobble (TAITO CORPORATION / Blackstorm)
- Zookeeper (Kiteretsu)
- Brick Pop (Gamee)
- Wordalot Express (MAG Interactive)
Mobile gamers aren’t Facebook’s only target group. Earlier this month, the company launched Gameroom, a platform for downloading PC games, which tend to attract a more dedicated audience. Facebook has also teamed up with popular game development system Unity to make it easy for developers to release games on its platforms. The social network also owns Oculus, a virtual reality company targeting an even more hardcore gaming audience.
But the market for casual, social games is an important one, one that Facebook ruled when games like FarmVille and Candy Crush pervaded its site. Whether Instant Games will generate the same level of interest, or revenue, remains to be seen.