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Why companies shouldn’t send presents over the holidays, and other tips from a professional gift giver

By Jacob Templin
Published Last updated This article is more than 2 years old.

John Ruhlin gives gifts for a living, and says most companies are doing it wrong.

Ruhlin is the author of Giftology, a guide to corporate gift giving. He says if done right, “it’s just as strategic as operations or finance or any other part of your business.” In the video above, Ruhlin gives some dos and don’ts of professional corporate gift giving.

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