A Philippine governor offered free roasted pork to lure typhoon evacuees away from dangerous areas

The Next Crisis
The Next Crisis

Roaring winds, torrential rains and massive flooding ruined Christmas day celebrations in eastern Philippines. Super Typhoon Nock-ten (locally referred to as Typhoon Nina) struck the Bicol region on Dec. 25, endangering almost a million people in surrounding coastal provinces.

To tempt residents away from their holiday-decorated homes and into evacuation centers, one young governor had a festive idea: Offer roasted suckling pig, called lechon. On Christmas Eve, Camarines Sur governor Miguel Villafuerte tweeted: “I know it’s Christmas…but this is a legit typhoon. Please evacuate, there will be free lechon at evacuation centers,” wrote the 27-year old.

Lechon is a staple of many Filipino celebrations—and a luxury for some poverty-stricken families. Villafuerte told regional newspaper Politiko Bicol that he realized that the typhoon would make landfall just around when families were cooking their traditional Christmas meals and that his goal was to convince tens of thousands to move the Christmas feasting to safe zones.

Over 180,000 heeded the governor’s call to safety, with many queuing for a plateful of the pig’s perfectly caramelized skin and tender meat.

Residents work on their damaged house after strong winds brought by Typhoon Nock-ten battered Camarines sur, central Philippines December 27, 2016. REUTERS/Romeo Ranoco - RTX2WL8N
Super Typhoon Nock-ten’s path of destruction. (Reuters/Romeo Ranoco)
Residents wade across a flooded street brought by heavy rains and strong winds of Typhoon Nock-ten which cut through Naboa town, Camarines Sur, Bicol region, central Philippines December 27, 2016. REUTERS/Romeo Ranoco - RTX2WL4B
Christmas catastrophe. (Reuters/Romeo Ranoco)
Nock-Ten left a trail of destruction in the central part of the Philippine archipelago
(EPA/Francis R. Malasig)

The most powerful Christmas Day tropical cyclone in 56 years, according to Colorado State University meteorologists, Nock-ten affected 11,000 holiday travelers and left six people dead in the Philippines.

Though government offices remain closed today, Villafuerte reported that his lechon stratagem seemed to have worked: There were no typhoon fatalities in his province.

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