Skip to navigationSkip to content

Humans are born irrational, and that has made us better decision-makers

Star Trek crew
AP Photo/Bob Galbraith
Highly illogical, perhaps, but still right.
  • Olivia Goldhill
By Olivia Goldhill

Science reporter

Published Last updated on This article is more than 2 years old.

In the 1970s, two psychologists proved, once and for all, that humans are not rational creatures. Daniel Kahneman and Amos Tversky discovered “cognitive biases,” showing that that humans systematically make choices that defy clear logic.

But what Kahneman and Tversky acknowledged, and is all too often overlooked, is that being irrational is a good thing. We humans don’t always make decisions by carefully weighing up the facts, but we often make better decisions as a result.

To fully explore this, it’s important to define “rational,” which is an unexpectedly slippery term. Hugo Mercier, a researcher at the Institut des Sciences Cognitives-Marc Jeannerod in France and the co-author of “The Enigma of Reason,” says that he’s never fully understood quite what “rational” means.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

Quartz Japanへの登録をご希望の方はこちらから。