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WINE ONLINE breaks into the wine cellar

A link from Wall Street Journal announced its plans to start an online marketplace to sell wine directly to customers. Wines will be directly shipped from wineries, and Amazon will take a 15% commission on the sale price. Selling wine online and shipping bottles to various states is difficult due to varying laws from state to state. “Debi Cali, general manager for Napa-based Baldacci Family Vineyards, said an online marketplace such as one Amazon is discussing could be confusing for customers. “We aren’t licensed to sell in Massachusetts, for example, so someone interested in our wine wouldn’t be able to get it shipped there, but in North Dakota they could get it,” she said, adding that she sent two staff members to the workshop.”

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