This is the future of food, according to Thailand

If strengthening the global food supply isn’t top of mind for you, maybe it should be: The UN Food and Agriculture Organization projects the global population could swell to 10 billion in the next 50 years. Feeding that many additional people will require new technologies and practices that are scalable, profitable, and ecologically sustainable.

Thailand is stepping up to this challenge with a generous investment program designed to cultivate innovation-driven projects. This new “Thailand 4.0” economic model offers generous incentives and tax exemptions to high tech companies that set up advanced manufacturing facilities in the country—including agro-processing and food for the future.

The focus on food is logical: Alongside its internationally rated cuisine, Thailand is a farming powerhouse. Roughly 40% of its population works in the agricultural sector. The country’s home-grown food processing industry ships a huge range of products (from seafood to energy drinks) to supermarket shelves across the globe. And it has pioneered technologies to increase yields for Asia-specific crops and staples.

Innovation from farm to table

Broadly speaking, there are three lanes for companies that want to improve global food production and access: precision farming, processing and distribution, and biotechnology.

Precision farming is an obvious bet for Thailand. Like many other countries, the Thai workforce is aging; By 2040, more than a quarter of the population will be 65 years of age or older. With a smaller agricultural labor force, robotics, automated sensors, and crop-monitoring drones will be essential in boosting agricultural yields. And while there are a number of global start-ups focused on farm tech, the specifics of rice production call for more localized solutions. Scalability is also critical—which will necessitate investment in automation throughout the agricultural lifecycle, from cell culture technology to bioanalytics.

Thailand’s expertise in processing and products is well known. But there are plenty of advances to be made in bioprocessing, material sciences and biodegradable packaging. Take food losses—where distribution and logistics hiccups lead to perfectly good food spoiling long before humans can get to it. Despite its world class infrastructure, the US is estimated to lose around 65 million tons of food this way each year. Start-ups that can engineer food to be less susceptible to travel or heat damage will be critical in increasing nutrition access in the developed and developing worlds alike. There is appetite for more eccentric ideas too; Bangkok-based Italian startup Bugsolutely is pioneering cricket pasta as a healthy, high protein alternative.

With the arrival of biotech breakthroughs like CRISPR, the food and agriculture sector is ripe for disruption. Thankfully, many world tech labs and pharma companies already call Thailand home. The combination of a rich food-tech ecosystem and cost-effective operating environment makes the nation perfect for incubating embryonic concepts; Chiang Mai-based researchers are already using molecular-marker technology to cut seed line development time in half. More projects like this that push the envelope on molecular and genetic engineering are especially welcome. As climate change leaves millions more in need of food aid each year, the development of more robust crops that can survive droughts and flooding will take on new urgency.

A fertile future

While tax incentives and supportive measures are important, companies must also go where they can find customers and talent.

Thailand’s strategic location at the center of Asia and its deep investment in trade and logistic infrastructure make it a perfect gateway to ASEAN and its 630 million inhabitants. The country has also invested heavily in education: a network of 24 universities sees 7,000 students graduate each year with a biotechnology background.

In 2016 alone, the BOI approved more than 320 agricultural projects valued over $4.8 billion. Incentives are especially compelling for innovative projects in fruit and vegetable food packaging, biofuel manufacture, supplements and medical food, rubber science and extraction of bio-active ingredients.

For those with big ideas and the desire to impact food security and sustainability, Thailand 4.0 may just be the ticket.

For more information about the benefits that Thailand might offer your business, visit the Thailand Board of Investment, which showcases resources and programs that create opportunities across a range of industries.

This article was produced on behalf of the Thailand Board of Investment by Quartz Creative and not by the Quartz editorial staff.

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