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REUTERS/Mike Segar
Moms everywhere wonder why this would be so funny.
MY_MOM

Snapchat trolls Instagram hard with a new April Fools’ Day filter

Zoë Schlanger
By Zoë Schlanger

Environment reporter

Many brands try really hard to be cheeky on April Fools’ Day. Many of them fail.

But Snapchat managed to come through with a quiet prank than doubled as a sick burn.

On April 1, the company added a filter that made your snap look like an Instagram post liked by your mom. Or, to be specific, “my_mom” and just two other people.

Some saw this a Snapchat’s attempt to poke fun at Instagram over the similarities between Instagram’s newly added disappearing “stories” function and Snapchat’s entire modus operandi.

Ouch.

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