There’s a new Snapchat filter at McDonald’s (“Macca’s,” as it’s known locally) in Australia, and its purpose is to encourage young people to apply for a job. The filter lets potential employees virtually “try on”a McDonald’s uniform–a hat and nametag– and record a 10-second video about themselves.
It’s a “Snapplication,” as the company has dubbed it.
According to Australian news website news.com.au, McDonald’s will review Snapplications and send their creators a link to its digital career hub, where they can download a more traditional job application. That makes Snapplications sound like more of an advertising campaign than a serious part of a job search. Shaun Ruming, the chief operating officer of McDonald’s Australia, told the site that the 10-second Snapchat submissions would impact hiring decisions. “We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role,” he said. “Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video].”