The founder of online lingerie store True&Co thinks she has women all figured out, and thanks to the reams of data the site has collected,…
QUANTIFIED BABY
Parents, don’t cover your baby in tracking devices, no matter how paranoid you might be
As a new parent, it’s easy to quickly get overwhelmed by the endless cycles of feeding, bathing, clothing, nostril wiping, and so on. Surely there…
BREAKING THE MOLD
We thought trees and fungi were socialist, but they’re actually capitalist
The coexistence between trees and fungi is supposed to be very peaceful. Fungi grow on the roots of a plant, providing nitrogen to it in…
META
Even white icing has artificial color in it
Some foods are quite obviously filled with artificial color. (Good luck finding a fruit that looks anything like Fruit Loops.) But according to research (paywall)…
SELF-CONTROL
The complete guide to fighting jet lag
Ugh, jet lag. Just when you’re dropped in an unfamiliar place—sometimes with important business—you feel groggy and useless. And there’s no definitive cure, or even…
AND EVERYTHING ELSE
Your fitness tracker could soon control your home’s lights, heat, and music
To date, fitness trackers such as the Fitbit and Jawbone have been little more than souped-up pedometers, with a growing list of body-monitoring functions, measuring…
FOLLOW THAT CAB
A language app is getting Brazil’s taxi drivers in shape for the World Cup
The World Cup is just weeks away, and nothing seems to be ready. But at last one group in Brazil may be prepared: the nation’s…
FIRST WORLD PROBLEMS
If you switch from the iPhone, your texts might get lost in Apple’s cloud
iMessage, Apple’s free text messaging service for iPhone users, is great—especially for those still stuck on cellphone plans with limited texting, who can use it…
GEARING UP
Samsung is becoming a drug firm, and the drug firms should watch out
Electronics giant Samsung recently announced a foray into big pharma. The South Korean company is set to invest over $2 billion into biopharmaceuticals—drugs developed from…
Smart earbuds could make wrist-worn trackers obsolete
In early May, news started spreading about a new Apple product: Earbuds that could monitor heart rate and blood pressure. While that turned out to…
LOST IN TRANSLATION
In the future you’ll talk to all your devices, and you’ll need different words for each one
Internet and technology experts see voice recognition as the next big thing for “smart,” internet-connected devices, according to a report released today by Pew Research…
STOP THAT SNOT
The complete guide to getting over a cold as quickly as possible
When you’re suffering from a minor bug, you might feel rather inundated with conflicting advice. Do you feed it or starve it? Sleep all day…
