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Rita Gunther McGrath

Contributor

Rita Gunther McGrath

Rita Gunther McGrath is a professor at Columbia Business School and author of The End of Competitive Advantage.

CEOs no longer have the luxury to focus on the next 100 years
Quartz • July 25, 2013
HOURGLASS ECONOMY
How companies can win both the low-end and high-end consumer
Quartz • April 8, 2013