Skip to navigationSkip to content

Why the Hell Is Iced Coffee So Expensive? An Investigation

By Munchies

Yes, I am a terrible millennial, but is it so wrong to want to buy a budget iced coffee now and thenRead full story

Comments

  • Also share to
  • I am quite literally standing in line at Starbucks for a venti skinny vanilla latte. 🤦🏻‍♀️

  • Iced coffee is not just cold coffee with ice. To brew a perfect iced coffee, you need to drip room temperature water over coffee grounds for 8 to 12 hours, and then dilute it over ice. Cold brew takes time, therefore I understand why it is expensive.

    However, Starbucks brews hot coffee and then cools it down, generally by simply pouring over ice or into ice cold milk.

    So, like other things at Starbucks, we pay extra for not the real thing, it is part of Starbucks scam.

  • At the world’s favorite green-aproned coffee shop, I like to order an iced doppio espresso, ristretto, in a tall cup, with an extra splash of heavy cream and a packet of stevia. All those customizations are complimentary, and the drink comes out to $2.25 (note that this is far easier to order in the app than in person)

    Compare that with nearly the exact same drink: a tall iced sweetened flat white (it uses whole milk instead of heavy cream and classic syrup instead of stevia), yet rings up at $4.45

    At the world’s favorite green-aproned coffee shop, I like to order an iced doppio espresso, ristretto, in a tall cup, with an extra splash of heavy cream and a packet of stevia. All those customizations are complimentary, and the drink comes out to $2.25 (note that this is far easier to order in the app than in person)

    Compare that with nearly the exact same drink: a tall iced sweetened flat white (it uses whole milk instead of heavy cream and classic syrup instead of stevia), yet rings up at $4.45.

    As for making it at home: Get a stovetop espresso maker ($15 at Marshall's or TJ Maxx), make an espresso, and pour it over ice. Add milk (or other opaque creamy substitute) and sweetener. Voila!

  • Does anyone listen to the Lovett or Leave It podcast? His initial rant about iced coffees were enlightening for me. Never ordered one since.

  • The more interesting question is why prices for hot drinks aren't similarly marked up in the winter.

  • Cold Brew Coffee Essence or concentrate, ever since I forced my parents to purchase it for me 30+ yrs ago, I have never been satisfied easily or as much by anything else. The British brand ‘Camp’ is the longest to offer this in the market place, it combines Coffee with Chicory for a magical formula in my opinion particularly when added to double the fat milk. These Cold Brews are by nature, extremely rich in flavors and aromas.

  • See also: because it can be.

  • It's true. The price is creeping toward $5 in Brooklyn. Makes no sense.

Want more conversations like this?

Join the Quartz community for all the intelligence, without the noise.

App Store BadgeGoogle Play Badge
Leaderboard Screenshot

A community of leaders, subject matter experts, and curious minds bringing nuance back to how we talk about the news.

Editors' Picks Screenshot

No content overload: our editors will curate the most notable and discussion-worthy pieces for you every day.

Share Screenshot

Don’t just read the story, tell it: contribute your ideas and experience to the dialogue.