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Will Nielsen Be Sold?

By Forbes

In the wake of a disappointing earnings report, will Nielsen be sold? Will it be split up in two? Elliott Management is interested in acquiring some or all of the research company. Is it a good ideaRead full story

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  • Get it while the getting's good!

    Everyone in media is waiting for the last few reasons to buy representative data to cease to exist. Yes, the Nielsen panel is bigger than ever and panelists can finally use modern methods to enter data BUT the whole idea is about to become obsolete. Maybe these investors

    Get it while the getting's good!

    Everyone in media is waiting for the last few reasons to buy representative data to cease to exist. Yes, the Nielsen panel is bigger than ever and panelists can finally use modern methods to enter data BUT the whole idea is about to become obsolete. Maybe these investors are going to time it just right. Old school buyers of traditional TV can't live without the overnights. But they better sell soon. Connected Television is growing at a blistering pace and needs no such panel driven metrics.

  • Nielsen’s problem, at least for their watch division, isn’t just the migration from screens to platforms. They are facing, in a certain sense, the same issues as many of the advertising reliant publishing companies—eyeballs are becoming an irrelevant metric. For publishers this is page views, for Nielsen

    Nielsen’s problem, at least for their watch division, isn’t just the migration from screens to platforms. They are facing, in a certain sense, the same issues as many of the advertising reliant publishing companies—eyeballs are becoming an irrelevant metric. For publishers this is page views, for Nielsen its viewers.

    So what to do in a world where companies care far more about one highly engaged user, than a hundred viewers? This is a fundamental issue for broadcast television—despite some valiant efforts to change, it is entirely a passive device.

  • Evidence from the exec departures I have noticed is: yes, Nielsen must be sold.

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