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SEO Is Back. Thank God.

SEO Is Back. Thank God.

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Contributions

  • SEO is depicted as the Black Magic that makes relevant content search-friendly. I see it as a support mechanism, because, it doesn’t stand on its own and works best with other marketing disciplines taking effect in parallel.

    Native advertising across social platforms supports a stronger defense mechanism

    SEO is depicted as the Black Magic that makes relevant content search-friendly. I see it as a support mechanism, because, it doesn’t stand on its own and works best with other marketing disciplines taking effect in parallel.

    Native advertising across social platforms supports a stronger defense mechanism when it comes to competition and provides an opportunity to increase perceived value of a product and brand. I see the opportunity in platforms other than Facebook.

  • Been working in the SEO world for 3 years — we left Facebook behind about 2 years ago.

    Too unreliable. Not worth the investment of time or money.

  • Good news for news.

    SEO done right is optimized for both human and machine consumption - useful, well organized, semantic content.

  • “Meet the new boss

    Same as the old boss”

  • SEO in 1990: build a business ideal to something people seek

    SEO in 2000: build a business ideal to something people seek

    SEO in 2010: build a business ideal to something people seek

    news today, headline news! - build a business ideal to something people seek

  • Oh, thank goodness, SEO is back. 🙄

    Reading this article felt kind of like me trying to explain to a non-musician why chromatic mediant relationships are so emotionally effective in film scoring.

  • Facebook's promise of traffic and exposure was never aimed at helping publishers or creators, it was only ever meant to increase users' time on Facebook.

    But the fault in the failures of Cox Media's Rare and the positivity-prone LittleThings—and Journalism's overall codependence on Facebook—can and

    Facebook's promise of traffic and exposure was never aimed at helping publishers or creators, it was only ever meant to increase users' time on Facebook. 

    But the fault in the failures of Cox Media's Rare and the positivity-prone LittleThings—and Journalism's overall codependence on Facebook—can and should be laid at the feet of their publishers who actually thought mortgaging their autonomy to the social media giant was a great business model.

    As Facebook, and to a lesser degree, Google comes under global regulatory scrutiny, the one positive outcome is that publishers, especially news organizations can create their own revenue-first platforms and business models not so dependent upon the Duopoly.

  • Facebook was the silver bullet for driving traffic to your content. And that made a lot of people in the business of producing great content uneasy - all that expertise and execution skills made redundant by a few bucks splashed at Facebook by people who didn’t actually need to produce good content to

    Facebook was the silver bullet for driving traffic to your content. And that made a lot of people in the business of producing great content uneasy - all that expertise and execution skills made redundant by a few bucks splashed at Facebook by people who didn’t actually need to produce good content to get it looked at.

    Then it turned out that also applied to purveyors of lies and subverters of democracy. One plus point for SEO that this article doesn’t mention is that it’s harder to succeed with palpable lies and bs. So yes, the FB firehose is off, and yes, the uneasy reliance on hard-to-fathom all-powerful Google is back. But t tell you what: you haven’t read a lot about the first page of Google returning a load of search results that are utter crap and could illegally change the future of the world.

    Stable door. Horse. Bolted. And not for the first time. We are cleaning up the utter mess we allowed to happen without regulation and policy making and a proper framework. The horses have bolted and my God they left an Augean mess behind them first.

  • Thank God, indeed. Hopefully this can be a step in the right direction, back towards semi-respectable reporting and away from the epidemic of sensationalist yellow-journalism that's been plaguing the mass media for the past several years.