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Natural Light releases 77 pack of beer

By WCMH

Anheuser-Busch is going really big with its latest package size for Natural LightRead full story

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  • Wow, Natty Light and I were born the same year. On behalf of both of us, you’re welcome.

  • Know your target market. Who is natural lights target market? College men. What do they do with your product? Chug it. Why do they buy it? It’s cheap and taste the least like melted pennies among other shit light beer. What makes their lives easier? Being able to carry 2 1/2 thirty packs in one hand

    Know your target market. Who is natural lights target market? College men. What do they do with your product? Chug it. Why do they buy it? It’s cheap and taste the least like melted pennies among other shit light beer. What makes their lives easier? Being able to carry 2 1/2 thirty packs in one hand. Natural light is crushing it.

  • ::insert favorite beer snobbery comment here::

  • So it takes 77 cans to get to the alcoholic center of a Natty Light. The world may never remember.

  • Just in time for Justice Kavanaugh!

  • I think it is a clever marketing campaign, but to what extent will it drive up sales? It seems this product is targeted to the college market.

  • The preferred beer by Supreme Court Judges;)

  • What can I say about Natty Light that hasn’t already been said? If you’re buying Natty Light, you might as well load up because you’ve obviously already made a serious commitment against sobriety anyway. So a 77er fits the bill perfectly!

    I used to buy Natty Ice with a fake ID in high school without

    What can I say about Natty Light that hasn’t already been said? If you’re buying Natty Light, you might as well load up because you’ve obviously already made a serious commitment against sobriety anyway. So a 77er fits the bill perfectly!

    I used to buy Natty Ice with a fake ID in high school without question - because who questions the conviction of a man that throws down a case of Natty Ice on the counter - no one that’s who!

    Seriously though - super cool idea to commentate the release year so long as everyone drink’s responsibly. Which, by the way, is super hard with a Natty in both hands. Stay off the roads leading back to OSU after the Maryland game!

  • There are few less appetizing beverage thoughts then the vision of 77 cans of cheap beer. Thinking about it too much feels like it might inspire the nausea without the drunken stupor.

  • My college self is cheering.

  • Is this a bulk buy?

  • 22 short, how am I going to sing and enjoy 99 bottles of beer on the wall? But really that doesn’t seem like a convenient case size.

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