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The last thing we need is yet another streaming video service

By CNBC

News of six new digital streaming services this week may suggest we're in a bubble for online apps. That's probably not the future of media consumptionRead full story

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  • Kenneth Li
    Kenneth LiMedia and Telecoms Editor at Reuters

    It’s amusing to criticize choice as being bad. The audience has fragmented and so should the distributors. Consumers are cutting the cord because the pay tv bundle is expensive. The bundle is expensive because we’re made to pay for things we don’t want. And now that we can selectively pay for only the things you want, we’re complaining again? I agree that there’s a threshold for subscriptions beyond which we won’t pay. I’m not sure we’re there yet. I don’t think we’ll really know until the big media

    It’s amusing to criticize choice as being bad. The audience has fragmented and so should the distributors. Consumers are cutting the cord because the pay tv bundle is expensive. The bundle is expensive because we’re made to pay for things we don’t want. And now that we can selectively pay for only the things you want, we’re complaining again? I agree that there’s a threshold for subscriptions beyond which we won’t pay. I’m not sure we’re there yet. I don’t think we’ll really know until the big media companies launch their services late next year and test whether we really wanted their products all along.

  • Ian Myers
    Ian MyersFounder at Country House Enterprises

    There’s already too many. Hopping between HBO, Hulu, Netflix, Amazon, it’s enough to waste all the time I might’ve had to watch something.

  • It all is contingent on the content and there is plenty of it. Quality content is another story. In addition to Comcast’s premium package (way too expensive), I subscribe to Hulu, Netflix, Amazon, YouTubeRed, etc. Frankly, there isn’t enough time or decent content to purchase another digital screening service. Sorry folks.

  • This is way too much of a good thing. It’s good for consumers albeit a little annoying. It is however terrible for companies as they are likely mostly going to fail.

  • James Randorff
    James RandorffMusician, Instructor at US Navy

    The thing I dislike with this are the exclusive deals intended to draw customers to one platform. I have no desire to use more than Netflix and Amazon Prime, but then YouTube comes along with exclusive original content that looks interesting.

    However, the thing I like with this are that prices are kept reasonable in order to be competitive.

    More choices is only a good thing when each choice adds value. For an example of hundreds of choices that add no value, go to your supermarket and shop for cereal or chips.

  • David Spiegel
    David SpiegelHead of Sales at New York Media

    He is correct in that the gold rush that is currently going on is not a boon to consumers other than the disruption it has caused in the provider space. Consolidation must come between for both platforms and content providers.

    Whoever allows you to select your own “bundle” moron svod, cable and tot channels will win, which to me sounds like Amazon has the opportunity and appetite for that kind of strategy.

  • Arindam Nag
    Arindam NagChief Executive Officer at CentSai

    What we really need is a master app with an effective search functionality that can be used from one’s smart phone synced with the TV. Most of the apps mentioned in this article have conspicuously lousy search abilities. A movie buff should be able to easily type Charleston Heston and Romans and Ishould be able to see which streaming service has the film Ben Hur. While we are enjoying distribution democracy, when it comes to user experience most of these apps are severely restricted

  • William Wood
    William WoodOwner at William Wood

    Don’t worry, the industry will shake things out. Other than news, I stream exclusively. Right now I stream Amazon, Netflix, Acorn, and BritBox. If Google cleans up their act, I might stream Google TV. I enjoy control over my time, to watch what I want, when I want. To be honest, I haven’t watched Prime Time TV for years. So, CNBC chill, you are just worried they won’t stream you!

  • The final paragraph and disclosure statement (lol) are the best summations an article of this type could possibly have. Tech world, you have a new project!

  • Salah Zalatimo
    Salah ZalatimoChief Digital Officer at Forbes
  • Molly Jaggers
    Molly Jaggers

    Too many choices = bad for business, at least in the streaming sector. Quit making it difficult for people to choose the platform to view content on! Once again consumers will start looking at the options overload presented to them and search for a solution to streamline the streaming.

  • I only need my daily dose of Trevor Noah - John Oliver - Colbert - RT News - and round it all up at NewsPicks and I am done for the day.

  • John Poveromo
    John PoveromoComedian

    Here’s the thing. I’ve got HBO-GO, Hulu, Amazon Prime, Netflix and On Demand. There is literally NO reason why I shouldn’t be able to find a movie I want to watch and yet I swear to god I’ll go to look for something and neither of the services I pay for will have it. Which is why I’m thankful my generation knows how to stream stuff illegally off the internet. If you don’t make your movie available on one of the multiple streaming services I pay for you deserve to have it pirated.

  • Paul O'Brien
    Paul O'BrienCEO at MediaTech Ventures

    This won't bubble. People don't appreciate that these are just pipes. The only reason any of them have value is because of content. Look at what's on Roku, for example; technically already hundreds of streaming app, not just six or so. Thing is, most have very niche markets or are essentially worthless because of the demand for the content.

    What we should be afraid of here is we're reverting to being like cable. No streaming service has all the shows (which was the promise of streaming... If people

    This won't bubble. People don't appreciate that these are just pipes. The only reason any of them have value is because of content. Look at what's on Roku, for example; technically already hundreds of streaming app, not just six or so. Thing is, most have very niche markets or are essentially worthless because of the demand for the content.

    What we should be afraid of here is we're reverting to being like cable. No streaming service has all the shows (which was the promise of streaming... If people can't inexpensively get all shows in one place, they start torrenting them). But producers all realized they retain greater margin and control if they are the "channel". Amazon is the new Comcast and Netflix is just a cable channel. The further along this path things go, people will go back to hacking content.

  • Bill Bailey
    Bill BaileyFounder at ReplaceTheGOP.com

    When the hell was too much... Too much!? Oh yeah, when oligarchy socialist economics took over the left. This is beyond stupid. Antithetical to Capitalism.

  • Await the age of the aggregators. I predicted this 4 years ago. Soon the power will be held by the cherry pickers able to negotiate deals with individual streamers and studios...what did that used to be called? Network TV?

  • It’s called competition— which is always good for the consumer. There will eventually be acquisitions and consolidation, and some services will go away ( or never launch). In the meantime, consumers get peak TV and free trial offers.

  • David Landau
    David LandauManaging Partner

    Agreed

  • Sam Honeycutt
    Sam Honeycutt

    I disagree. More options are better

  • Che Hammond
    Che Hammond

    It’s called Roku:

    “What if there was a company that aggregated all of the video apps — you could call them "channels" — and then gave you a voice-activated remote control to find the show you wanted? Maybe it could even give you a discount on the cost of the bundled programming since you were buying a lot of it.”

  • Ethan Dickenson
    Ethan Dickenson

    Amazon’s firestick presents everything through one interface, PlayStation, Xbox, and Roku do as well. It’s a little clunky, because you’ve got to download and maintain each ‘channel’s’ interface.

  • Jerry Borlin
    Jerry Borlin

    Everybody deserves chance at this market. If you can do something better than the other guy bless your heart.

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