Skip to navigationSkip to content
Close
The New York Times is on pace to earn more than $600 million in digital this year, halfway to its ambitious goal

The New York Times is on pace to earn more than $600 million in digital this year, halfway to its ambitious goal

Read more on Nieman Lab

Contributions

  • Advertisement revenue has been flat but digital subscription revenue is driving the growth.

  • Subscriptions are the best way forward for digital content producers. People will pay for high quality, original content - and it takes sustainable revenue to be able to provide that for your readers, viewers, or listeners.

  • Yes! 👏👏 Very exciting to see the new "perks" or collaborations they're experimenting with subscribers.

    While the membership and subscription model is a success for bigger news organizations, it isn't always a fallback for the smaller local organizations elsewhere. It would be exciting to see the

    Yes! 👏👏 Very exciting to see the new "perks" or collaborations they're experimenting with subscribers.

    While the membership and subscription model is a success for bigger news organizations, it isn't always a fallback for the smaller local organizations elsewhere. It would be exciting to see the Times maybe collaborate down the road -- perhaps with a bundle?

  • This is great news for journalism ....there is still a strong market for a news organization that prides itself on accurate unbiased in-depth reporting. I’m on the west coast and I can’t imagine going through these crazy days without it, much more so than the local L.A. Times!

  • It is important that reputable news organizations flourish. Remember that a news story is only the first cut of history and we all need to be able to follow the stories. We need great journalism to educate, inform and continue to speak truth in very difficult places. A recent example is the powerful

    It is important that reputable news organizations flourish. Remember that a news story is only the first cut of history and we all need to be able to follow the stories. We need great journalism to educate, inform and continue to speak truth in very difficult places. A recent example is the powerful stories told after the murder at the Saudi Embassy in Instanbulin the Washington Post about the ruling class in Saudi Arabia, reported from Saudi Arabia by Kevin Sullivan of the Washington Post.

  • Go NYT

  • Online #media is paying off. Subscription models, not advertising. Create compelling content and people will pay for it. And if logic serves... #advertising will come back to the table as media brands refine their audiences and #marketers finally learn how to measure online in good old fashioned attribution ways.

  • Newspapers should be nonprofits. This is donor support.

  • subscription model is very strong scheme.

    I think that several newspapers will adopt this model.