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Amazon offers free shipping on all holiday orders

By CNN

For the first time, Amazon is offering free shipping on all holiday orders in an effort to add new Prime members and juice the season's sales numbersRead full story

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  • Once again, Amazon ups the stakes in delivery. This short-term strategy will boost holiday sales, no doubt. But whether it increases prime membership is another question. Membership among US online shoppers is high, and those who haven’t committed to a prime membership will always be willing to toggle between retailers offering free shipping. The best defense against Amazon in the delivery game: Start with a good understanding of your shoppers, what they value in price and selection, offer free shipping

    Once again, Amazon ups the stakes in delivery. This short-term strategy will boost holiday sales, no doubt. But whether it increases prime membership is another question. Membership among US online shoppers is high, and those who haven’t committed to a prime membership will always be willing to toggle between retailers offering free shipping. The best defense against Amazon in the delivery game: Start with a good understanding of your shoppers, what they value in price and selection, offer free shipping at a reasonable threshold, and above all offer great customer service. Human interaction still counts in the retail game.

  • Maggie Chan Jones
    Maggie Chan JonesproFounder & CEO at Tenshey, Inc.

    As competitors are catching up with Amazon on online sales, it’ll get harder and harder to differentiate.

  • This move is only possible because of a decade of perfecting thier supply chain and infrastructure. Bezos has incredible foresight.

  • Max Lockie
    Max LockiePlatform Editor at Quartz

    There's that old "we will never be undercut" Amazon we all remember. and here I thought Target offering free 2-day shipping was a smart strategy.

  • "For the first time, Amazon is offering free shipping on all holiday orders in an effort to add new Prime members and juice the season's sales numbers."

  • Larry quisno
    Larry quisnoretired at 102 kroos drive Antwerp Ohio

    To moi

    I think that

    Pres trump

    Did what he

    Promised

  • I wonder how long before we see the first Amazon Prime airplane.

  • Patrick deHahn
    Patrick deHahnNews curator at Quartz

    Free shipping across the board for nearly two months... And then will it become the standard?

  • Carl Vega
    Carl VegaVega Business Group

    I have one word for Amazon. Beware! Just like IBM & AT&T if you rest on your laurels, your empire will crumble!

  • William Wood
    William WoodOwner at William Wood

    Seems to me, Amazon is trying to choke off the competition. Their competitors will also need to offer free shipping, it will be a question of supply line, warehouse efficiency, and shipping infrastructure. Who will profit from this challenge. Amazon is betting the increase in volume will offset the cost, better than the competition.

  • Branding and what philosophers call “sign value” is the only way by which any company will be able to deliver a truly unique product/service that could compete with Amazon’s market muscle-flexing.

  • Yuni Wakamatu
    Yuni Wakamatu

    This is great news for a majority of consumers.

    I'm interested in the way of establishing distribution channels.

    It seems pretty possible in the other large countries.

  • Michael Andrews
    Michael AndrewsFounder & CEO at MPA Global

    Competition is good that Amazon feels compelled to offer free shipping as other companies step up their game

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