Skip to navigationSkip to content

Starbucks opens first East Coast Reserve Roastery

By Crain's New York Business

The 23,000-square-foot facility boasts high-end pastries, small-batch coffee and expensive equipmentRead full story


  • I checked this out today. Definitely a destination experience. Thoughtfully done — kind of a mashup of a hipster hotel and one in Las Vegas. Experience is now part of the retail formula, and no longer an experiment. Just look around its Chelsea neighborhood to see the experiential retail district growing.

  • NYC alert. I don’t know about you but I need to see “a coffee palace.”

Want more conversations like this?

Join the Quartz community for all the intelligence, without the noise.

App Store BadgeGoogle Play Badge
Leaderboard Screenshot

A community of leaders, subject matter experts, and curious minds bringing nuance back to how we talk about the news.

Editors' Picks Screenshot

No content overload: our editors will curate the most notable and discussion-worthy pieces for you every day.

Share Screenshot

Don’t just read the story, tell it: contribute your ideas and experience to the dialogue.