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Starbucks opens first East Coast Reserve Roastery

By Crain's New York Business

The 23,000-square-foot facility boasts high-end pastries, small-batch coffee and expensive equipmentRead full story

Comments

  • I checked this out today. Definitely a destination experience. Thoughtfully done — kind of a mashup of a hipster hotel and one in Las Vegas. Experience is now part of the retail formula, and no longer an experiment. Just look around its Chelsea neighborhood to see the experiential retail district growing.

  • NYC alert. I don’t know about you but I need to see “a coffee palace.”

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