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How Juul made vaping viral to become worth a dirty $38 billion

By TechCrunch

A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul hRead full story

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  • I wonder if the board members and executives all stand by this product enough to smoke a cartridge a day, the equivalent of a pack of cigarettes. I bet they don’t.

  • “If Juul actually cared about fighting addiction, it’d offer a regimen for weaning yourself off of nicotine. Yet it doesn’t sell low-dose or no-dose pods that could help people quit entirely. In the US it only sells 5% and 3% nicotine versions. It does make 1.7% pods for foreign markets like Israel where that’s the maximum legal strengths, though refuses to sell them in the States. Along with taking over $12 billion from one of the largest cigarette companies, that makes the mission statement ring hollow.”

  • Adam Pasick
    Adam PasickSenior Editor at Quartz

    Game recognize game, and Altria’s game is nicotine addiction.

  • In just a few years, vaping has wiped out two decades of work getting teens to quit (or never start) cigarette smoking.

    https://www.motherjones.com/kevin-drum/2018/12/the-juul-fad-is-far-bigger-than-i-ever-would-have-guessed/

  • William Wood
    William WoodOwner at William Wood

    All organisms strive to survive, even the tobacco industry.

  • Patrick deHahn
    Patrick deHahnNews curator at Quartz

    "In reality, the tiny aluminum device helps people switch from nothing to vaping…which can lead some to start smoking the real thing."

    ... How fast has Juul swept the nation? Nielsen says it controls 75 percent of the U.S. e-cigarette market up from 27 percent in September last year."

  • I still think the rise of vapes over cigs is a net good thing, if only because a vape won't make everything near it smell horribly. Nicotine, while it certainly isn't *good* for you, isn't harmful in smaller amounts, and on a one-to-one basis a vape is objectively much less harmful than a cigarette. Is there a danger in the number of young people using them? Probably, but I'd rather have people walking down the street vaping than smoking.

    Edit: just thought of another wrinkle to the story. The highly

    I still think the rise of vapes over cigs is a net good thing, if only because a vape won't make everything near it smell horribly. Nicotine, while it certainly isn't *good* for you, isn't harmful in smaller amounts, and on a one-to-one basis a vape is objectively much less harmful than a cigarette. Is there a danger in the number of young people using them? Probably, but I'd rather have people walking down the street vaping than smoking.

    Edit: just thought of another wrinkle to the story. The highly successful anti-smoking campaigns in the US don't really have an analog anywhere else. Just looking at the first world, smoking is vastly more prevalent in Europe and Asia than here in the States. Has Juul or a similar brand made any headway in those markets? Americans see a product threatening to revive widespread nicotine usage/youth smoking, but that perception wouldn't make sense in a country that never saw a major decline in cigarette smoking.

  • Shayne Porter
    Shayne Porter

    Hate it when companies prey on under 18 to make money!

  • Jay Margolis
    Jay MargolisChairman at Intuit Consulting

    I’m confused. Is Juul a devise to vape with or the product your smoking? Couldn’t it be copied or improved upon for 38billion?

  • Harriet Seitler
    Harriet SeitlerproCMO at OWN

    I still believe business requires a level of moral reponsibility. Flavored e cigs targeted at kids is just wrong. Period. Stop.

  • Matthew J. Copley IV
    Matthew J. Copley IV

    Hmm, very interesting topic to think thoroughly on; me personally, I believe, if I set-out to measure the 'morally sound' scopes, as wholly as 'ethically sound' scopes, through one's business model (in any industry: vertically or horizontally,) this wouldn't classify as too abnormal over the whole, other than an impressive track record.

    Even if it were of true form that "Juul made vaping viral," I don't see myself having Juul on the "first up's" to this hypothetical batter plate, nor am I saying

    Hmm, very interesting topic to think thoroughly on; me personally, I believe, if I set-out to measure the 'morally sound' scopes, as wholly as 'ethically sound' scopes, through one's business model (in any industry: vertically or horizontally,) this wouldn't classify as too abnormal over the whole, other than an impressive track record.

    Even if it were of true form that "Juul made vaping viral," I don't see myself having Juul on the "first up's" to this hypothetical batter plate, nor am I saying you do! And, by "first up's" I don't mean the very first one's, but being on a hot seat way earlier than correctly due.

    P.S. - Just these are a few of my thoughts typed aimlessly. I am not intending to direct this opinion of mine towards you (the poster,) more than a simple invite and engage in public chat, discourse,& friendly banter! : )

  • Mitchell Kaufman
    Mitchell Kaufman

    Vaping has helped millions to stop smoking tobacco, with a major reduction in health risks. It is nothing more than a smoking cessation aid like the nicotine patch, gum or lozenges, but with greater success. It provides a nicotine delivery system without the carcinogens found in tobacco smoke.

  • Robert Hughes
    Robert Hughes

    Juuls are not for getting off nicotine. Many people use nicotine to function normally and happily. Nicotine is barely harmful, and roughly equal to caffeine in how addictive it is. Thus juuls are great! Its better for you than a cup of coffee which can contain carcinogens and unhealthy amounts of fat or sugar; why do we focus on juuls? Dont be critical of juul; cigarettes are the real villain.

  • Juul is the cocktail version of cigarettes, without the harshness or bad taste. That has led to a new generation of addicts. What now?

  • Khadijah Muhammad
    Khadijah Muhammad

    Me myself i dont think it's healthy

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