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Big Pharma spent an additional $9.8 billion on marketing in the past 20 years. It worked

By Quartz

If you’re in the US and it feels like you’ve been seeing more drug ads recently, it’s because you have. According to a study publishedRead full story

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  • While this may sound ‘unhealthy’, there are also petty stringent regulations governing this type of marketing in most countries. It’s the direct sales tactics to doctors that I find more worrying and in need of research and scrutiny.

  • The US and New Zealand are the only two countries that allow drug companies to market directly to consumers. It's worked out marvelously for Big Pharma, but there's no evidence that more drug sales are actually improving our health care.

  • There is no mistake! Advertising does help an organization is more ways than one. Pharmaceuticals companies would need to advertise for its company; otherwise, the prescribing doctor would ultimately be the advertiser for the medication. Again, pharmaceutical companies would have to advertise there own

    There is no mistake! Advertising does help an organization is more ways than one. Pharmaceuticals companies would need to advertise for its company; otherwise, the prescribing doctor would ultimately be the advertiser for the medication. Again, pharmaceutical companies would have to advertise there own produces. If pharmaceutical companies did not advertise, so many of today’s population would not know about new advancements in medications currently on the market. The doctor would be the one to inform the patient of all the details of the medication. And we all know doctors are not perfect, by no means! Pharmaceutical advertising allows the consumer to get a better idea, and an understanding of the medicine being advertised. Pharmaceutical advertisement also helps make aware to doctors new advancements in medicine.

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