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Is It Time to Regulate Social Media Influencers?

Is It Time to Regulate Social Media Influencers?

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Contributions

  • Brands will follow the followers.. who are increasingly in on the joke. So it is in influencers best interest to step up their game and get ahead of this issue. Influencers are more vulnerable than they may realize. They are operating on platforms that can kick them off in a nano second if this continues to get out of control.

  • This has been a question plaguing YouTube influencers for years, especially within the beauty/cosmetic realm. Influencers are not disclosing sponsorships, finding loopholes within FTC requirements, etc and it’s only becoming more and more ubiquitous within the industry. Now, of course there are exceptions

    This has been a question plaguing YouTube influencers for years, especially within the beauty/cosmetic realm. Influencers are not disclosing sponsorships, finding loopholes within FTC requirements, etc and it’s only becoming more and more ubiquitous within the industry. Now, of course there are exceptions, but how long should we allow this to happen?

    The problem with influencers becoming regulated is that Congress is exponentially out of touch with social media (the Senate more so than the House), let alone understanding the logistics of the influencer industry. Old white men who can hardly operate an iPhone without their assistants have no business creating laws regulating influencers, among other things. 🙃

  • Yes, is the short answer. But this is as much about the platforms they use as the individuals - social media provide the distribution and need the rules required of a media company.

  • The power and the responsibility of these influencers have more than doubled in the past year due to the boom of the internet and social media marketing. Without proper government controls, it can easily be deceptive and abusive.

    The sheer amount of money that is now being funnelled into these influencers

    The power and the responsibility of these influencers have more than doubled in the past year due to the boom of the internet and social media marketing. Without proper government controls, it can easily be deceptive and abusive.

    The sheer amount of money that is now being funnelled into these influencers can also cause revenue (tax) leaks as income are not fully disclosed especially for influencers outside the US who receive payment just through wire transfers.

  • Articles like this is why I’m an Evangelist of Demographics and expanding the information beyond “marketing and sales”. Marketing and sales will always follow numbers but giving demographic access and insights to operational and financial teams will make Influencer activation strategies more effective.

  • It's interesting how ubiquitous these stories of social media influencers acting dishonestly has become...

    I'm curious if there's a regulatory option in the future that is able to preserve the entrepreneurial flexibility of social media while discouraging dishonesty and false advertising. I hope so!

  • Rather than regulating the influencers, I think the followers should be more educated!

  • Yes, it is. And, it is also time when more and more people are getting tired with social media. Such issues on this article implies that the influencer market started to slow down. An influencer itself is no longer special, and we need some rules for less-influential and greedy “influencers”.

  • I say yes because there’s too many posers around. You must have a lot of experience to be considered an influencer.

  • Overdue. C'mon now. Wake up already/

  • Hmmm. Competing to "succeed". Hubris, greed, jealousy, resentment, etc....

    Glad I'm retired...😇😘

  • Winter is coming with Uranus coming to Taurus