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Amazon Knows What You Buy, and It's Building a Big Ad Business From It

Amazon Knows What You Buy, and It's Building a Big Ad Business From It

Read more on The New York Times

Contributions

  • Amazon may have threats to enter the insurance industry or disrupt healthcare, but their advertising business is proving to be their best bet. 2019 will be the year the company dominates segments of the digital ad marketplace (think CPG, Food, home products).

  • Amazon’s next huge play — an advertising agency built on actual shopping behavior.

  • Journalists are steadily breaking the the walls that prevented users from knowing what the internet platforms were up to. Not all of it is bad, at least not today, but there are few rules and no systems to protect users. On platforms as large as Amazon (or Google or FB), advertising business models encourage

    Journalists are steadily breaking the the walls that prevented users from knowing what the internet platforms were up to. Not all of it is bad, at least not today, but there are few rules and no systems to protect users. On platforms as large as Amazon (or Google or FB), advertising business models encourage massive surveillance ... and, in some cases, abusive business practices.

  • Wow. This makes a ton of sense. I know some folks might find it a bit “creepy”. But the reality is that a) people need stuff b) there’s more stuff than any human can sift through c) a system that can surface things you need (ideally when you need them) has tremendous value. So much of this business has

    Wow. This makes a ton of sense. I know some folks might find it a bit “creepy”. But the reality is that a) people need stuff b) there’s more stuff than any human can sift through c) a system that can surface things you need (ideally when you need them) has tremendous value. So much of this business has been locked up for years by those that purchase credit care transactions. Makes sense that Amazon can do the same.

  • There’s way, way more that Amazon can do. For example, using video in e-commerce because it can offer customers discounts for watching ads. In October 2017, Amazon was awarded a patent for “content-based price reductions and incentives.”

    With this patent, Amazon signaled that it is taking on YouTube

    There’s way, way more that Amazon can do. For example, using video in e-commerce because it can offer customers discounts for watching ads. In October 2017, Amazon was awarded a patent for “content-based price reductions and incentives.”

    With this patent, Amazon signaled that it is taking on YouTube, Facebook, Instagram, Snap, and other media platforms for digital ad spend. Customers will know the value of their time and potentially whether their time gets more or less valuable depending on their purchasing behavior. One person’s time is inevitably more valuable than another’s, so with dynamic pricing, it’s not hard to imagine a personalized price based on a customer’s attention span and spending behavior.

    Creepier or more useful?