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BuzzFeed to cut 15% of staff in new round of layoffs

By CNN

BuzzFeed is preparing to announce a significant round of layoffs, according to sources familiar with the matterRead full story

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  • A sober reminder of the perils of relying on platforms for strategies. Ben Smith's team routinely publish amazing reporting. How they weather the winter of digital media will determine their role in the future of journalism. They deserve one.

  • that's a lot! BuzzFeed have always been at the cutting edge and now they're cutting back. and earlier today Verizon Media Group (formerly Oath) announced cuts of 7% to their ~15K workforce 😬

    It's seriously crazy how wrong the digital media industry forecast their own industry. The "race to scale" was

    that's a lot! BuzzFeed have always been at the cutting edge and now they're cutting back. and earlier today Verizon Media Group (formerly Oath) announced cuts of 7% to their ~15K workforce 😬

    It's seriously crazy how wrong the digital media industry forecast their own industry. The "race to scale" was just totally wrong.

    if I had to guess, I'd say the cuts are coming from the short form video team now that viral Facebook video monetization never happened and theyre doing deals with Netflix.

  • I've got some good friends over there. I've even been syndicated a few times by them... I hope the people it affects can land on their feet. Lots of good hardworking people over there.

  • “BuzzFeed has about 1,450 employees, so about 220 will be leaving, the source confirmed”

  • bad news for the news industry. buzzfeed has some of the most innovative digital journalists working today, but even then 220 world-class journo jobs may take a while to come by

  • Media companies are facing a tough reality. The math isn’t working no matter how creative or controversial the content. Expect more paywalls and other previously avoided ways to monetize.

  • The company that pioneered tricking people into clicking on garbage content on Facebook is not succeeding afterall. 😢

  • As much as I regret anyone losing a job, sometimes it is simply Justice. Another 85% and there might have been a lot more truth from BuzzFeed.

  • Tough when Facebook, Google, Twitter, Snap, and Amazon are sucking away the majority of the industry ad economics. There has to be a way for online news/content sites to thrive. Maybe this one here is the correct model.

  • Not sure if this is "no surprise" because BuzzFeed is getting skewed for their questionable and viral headlines, or because it's just that time ... 15% payoffs aren't uncommon in media. They staff up when revenue is there and trim the fat as they get ahead of themselves.

  • maybe the advertisement business model is slowly coming to an end?

    buzzfeed is a much different creature now than the company was when they started. They got away from listicles into real news... but they’ll have to innovate on their business model. Besides, 1,500 staff members seems outrageously large for a news team...

  • Obviously terrible for Buzzfeed (and for the other media companies mentioned), but mostly for the talented reporters and staff who lost their jobs. Another good reminder to support journalism and news organisations.

  • Long story short: Buzzfeed is laying off over 200 employees after assuming non-guaranteed income was treated as set-on-stone.

    Sustainability isn't showing constant profit, but creating a structure that can thrive in spite of the lack of it.

  • Hope those cut can find a replacement job, prayers up!

    That aside, absolutely zero sympathy for the company as a whole knowing their awful standards in journalism.

  • Wow, this is devastating. There were reported layoffs and cuts ar Gannett papers, Verizon Media Group (which owns HuffPo) earlier today as well.

    Just another rough day in media.

  • After Inc there goes the buzzer. Eventually those r video producing teams that got crashed and burned due to our dearest platform of all. Facebook. The best pimp in the net by far. I really don't get why the media keep on using, investing and providing fb with the power to rule the tastes and the politics

    After Inc there goes the buzzer. Eventually those r video producing teams that got crashed and burned due to our dearest platform of all. Facebook. The best pimp in the net by far. I really don't get why the media keep on using, investing and providing fb with the power to rule the tastes and the politics of now. Ban it. Starve it. Bingo! As for the BuzzFeed, it needs to become the adult it deserves. If these layoffs meaning better unbiased journalism and reporting and less dm video series let it be it. In news we trust.

  • I see comments on digital media and their parent organizations re: job cuts...maybe just maybe the negative bile and hate aimed at a duly elected President has people turning away.

  • Gotta find a better business model media peeps. Advertising, in its current form, isn’t going to end well for you.

  • The big movement is just beginning after the IT revolution.

  • Click bait journalism with questionable integrity has to lay off employees. Who’d a thunk it?

  • If just goes to show that it doesn't matter how many great articles you publish. It only takes one really stupid one to deal a heavy blow to your entire brand, even in an industry where the importance of credibility seems to be less and less.

  • The sooner they get rid of the rest of their staff the better. BuzzFeed clickbait is the White Castle of the Internet - you find yourself consuming it on occasion and regret it every time.

  • This news surprised me.

    I was thoughting that Buzzfeed is earning enough. Buzzfeed have to change their business model which depends article advertisement.

  • Thank the moons

  • 666

  • Good riddins!

  • Buzzfeed is one of those companies that is so blatantly biased that I refuse to give them any clicks at all. I don't care if the article has absolutely nothing to do with politics. They will run absolute garbage as long as it smears Trump. I have higher journalistic standards than they do and I'm just

    Buzzfeed is one of those companies that is so blatantly biased that I refuse to give them any clicks at all. I don't care if the article has absolutely nothing to do with politics. They will run absolute garbage as long as it smears Trump. I have higher journalistic standards than they do and I'm just some dude with an LLC and some social media accounts. Maybe if they reported the news fairly and impartially they would be doing better.

    This applies to all media companies. If they run biased bullshit I don't give em clicks. I'm not the only one. When you completely alienate 50% of your potential market.. your bottom line is going to suffer.

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