Skip to navigationSkip to content

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

By Fast Company

Loop will send you name-brand products, like Tide detergent, Crest toothpaste, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for thRead full story

Comments

  • Also share to
  • This is absolutely exciting news on so many levels.

    The zero-waste movement, albeit small right now, is an important space to recognize. Small startups have been tackling it with education and direct products. One of my personal favorites is Package Free, a shop and site dedicated to products and messaging and is run by Lauren Singer (@trashisfortossers on the Gram).

    To see many major companies now taking it on with the right partners matters; I hope they start with hero products that can easily

    This is absolutely exciting news on so many levels.

    The zero-waste movement, albeit small right now, is an important space to recognize. Small startups have been tackling it with education and direct products. One of my personal favorites is Package Free, a shop and site dedicated to products and messaging and is run by Lauren Singer (@trashisfortossers on the Gram).

    To see many major companies now taking it on with the right partners matters; I hope they start with hero products that can easily be accepted, and like the article says, if we can evolve the glass milk bottle strategy we used 50-60 years ago, there's hope that average consumers and brands can tackle how bad waste has damaged our home.

  • Really exciting model. Interested to see how this performs at scale

  • This looks a lot like how milk used to be delivered to the door on glass bottles that were reused.

    At scale... This changes everything for brick and mortar retail and brand management... Goodbye shelf space wars and package design...

    Are the brands in this coalition expecting product selection and brand recall (especially as more purchasing goes online) be impacted by the first mover advantage to this service? Consumers are largely price sensitive for these kinds of products. How much is convenience and "green" worth in dollars and cents?

Want more conversations like this?

Join the Quartz community for all the intelligence, without the noise.

App Store BadgeGoogle Play Badge
Leaderboard Screenshot

A community of leaders, subject matter experts, and curious minds bringing nuance back to how we talk about the news.

Editors' Picks Screenshot

No content overload: our editors will curate the most notable and discussion-worthy pieces for you every day.

Share Screenshot

Don’t just read the story, tell it: contribute your ideas and experience to the dialogue.